Green Cut is an initiative from The Green Carpet Challenge co-founders Livia Firth and Lucy Siegle in collaboration with American Express. It pairs eight influential designers with eight iconic British films to raise awareness of a sustainable approach to fashion design.
The eight looks from the Green Cut initiative
The designers, who include Tom Ford, Stella McCartney and Antonio Berardi, have created a bespoke piece that offers a contemporary take on a classic film. Having followed the criteria developed by Livia Firth in her initiative, The Green Carpet Challenge, the designers have demonstrated that it is possible to use sustainable, eco-friendly fabrics and ethical manufacturing techniques to achieve stunning results.
Films and designers that have been featured include:
- Evergreen, Directed by Victor Saville (1934) – Re-interpreted by Antonio Berardi
- Darling, Directed by John Schlesinger (1965) – Re-interpreted by Tom Ford
- It’s Love Again, Directed by Victor Saville (1936) – Re-interpreted by Roksanda Ilincic
- My Fair Lady, Directed by George Cukor (1964) – Hat creation re-interpreted by Stephen Jones
- Accident, Directed by Harold Pinter (1967) – Re-interpreted by Stella McCartney
- The Red Shoes, Directed by Michael Powell and Emeric Pressburger (1948) – Re-interpreted by Jonathan Saunders
- Things to Come, Directed by William Cameron Menzies (1936) – Re-interpreted by Marios Schwab
- Velvet Goldmine, Directed by Todd Haynes (1998) – Re-interpreted by Alice Temperley
What we love most of all about this venture is that it promotes the idea that fostering an interest in environmental matters is fashionable. Celebrities such as Colin Firth, Meryl Street, Emma Watson and Michael Fassbender have all taken part in the Green Carpet Challenge by wearing sustainable fashion on the red carpet at various award shows and galas.
Emma Watson in Calvin Klein at the Met Gala. Her look has been made from Newlife fabric, a unique yarn engineered from plastic bottles that is spun exclusively in Italy.
This has got us all thinking about our gowns to wear on the night of the launch party, especially as it will be then that Andrew Morgan will be screening his film The True Cost (2015), a documentary that raises awareness of the sinister, exploitative reality behind high street retail.
Click here to watch the trailer.